My largest contribution to the organization came as I went from contributing author to lead designer and eventually project manager of Outside the Margins. The book is IBSG's flagship project to date and is making an impact on the global scale IBSG aims to achieve. Learn more and read the book for free here:
In the summer of 2016, a team of IBSG students and its adviser traveled to Seoul in search of answers to the question: could we create pop-up folk art markets at a mega-event like the Olympic Games. I was recruited to produce a documentary on the effort.
One of the first logo's any organization asked me to design, IBSG's board requested that their new logo be designed around their global level thinking without skewing towards one nation-state (i.e. showing the American continent), while finding a way to reference their own identity as an inherently New Mexican organization.
After agreeing to basic identity standards regarding colors and fonts, I designed a version of the globe with Antarctica at the center - the one continent free of a single nation-state's rule. From there I decided on a typeface designed by Daniel Feldman (designbydf.com) characterized by the negative space between letters, allowing New Mexico's iconic Zia to sit perfectly in the center of the logo.