project overview:
In my eyes the true metric of United's success was and will always be the support of the people. Three of the four seasons I spent at United saw the club earn the highest average attendance league-wide with 12,000+ being the norm. The exception to that was 2020, when the team played every single match of the season on the road outside of New Mexico's boarders due to COVID-19 regulations in effect during the pandemic. Despite all that, the supporters still showed up where they could (see the photo of the folks walking flags across a bridge as the team bus passes underneath).
The life of a start-up sports franchise is hugely dependent on butts-in-seats, but the remarkable thing about the fanbase was that for every member of the "Yellow and Black Army" that showed up to the stadium, there was an equally deep story behind their connection to the sport, the team, and the state it represents. To outsiders, they'd likely be known as fanaticos, but I always chose the word familia. Their stories were my favorite to tell. These are some of my favorite photographs and videos made of and about them.