The most consistent demand for flexing the brand's visuals came from producing content for social media. When I started as Brand Manager, I was the sole designer on staff, managing the company’s diverse design needs myself. I continued this approach for much of my time as Creative Director, overseeing social media to ensure messaging aligned with content, largely because hiring a designer wasn't prioritized while the organization navigated COVID. When we finally brought on a full-time designer, the demand for design work across the company kept pace with the added support, and I continued to contribute to social media design when needed. Some of my favorite designs emerged during this period, where the brand's following flourished through playful, experimental, and dramatic visuals that effectively communicated player news, team accolades, and milestones.

Billboards played a crucial role in United's marketing efforts during my tenure at the club. Our goal was to position United as the biggest event in New Mexico, ensuring visibility throughout the state. The messaging consistently reflected the club's core pillars and appeared in every major city and along key highways, blending images of supporters and players to evoke passion and pride.