new mexico united / somos familia, long form video series

employer:
New Mexico United
year:
2019 - 2022
location:
albuquerque
type:
director, video production, editing, project management
role:
creative director
project overview:
As the inaugural season wound down, it was clear we had something worth celebrating. In the avalanche of positivity, we wanted to change the wide lens for a prime, and get into the individual stories of the people the growing family. Through long form video essays following different supporters on their gamedays, we began to tell the deeper stories of La Familia. Each episode was co-directed by myself & Mood production company's Phillip Torres. Each episode was shot by Mood and New Mexico United staff.