As Creative Director, I oversaw the creation and design of all merchandise, including jerseys, team apparel, and a range of novelty items, from yoga mats to themed collections celebrating Hispanic heritage and cobranded collaborations like the Albuquerque Dukes. I also collaborated with and sourced designs from external vendors. Managing a sports franchise's merchandise line can often lead to a chaotic mix of products driven by short-term marketing or sales initiatives. Through my design work, management of contributing designers, and collaboration with vendors, I focused on maintaining a sleek and consistent merchandise line that catered to diverse tastes. I ensured that no opportunity was missed while upholding the quality and integrity of a brand rooted in art and sport.