As Creative Director I was responsible for the creation and design of all merchandise including all jerseys, team attire, and everything from novelty items like yoga mats to themed collections like Hispanic heritage or cobranded collections like the Albuquerque Dukes, as well as collaborating with and sourcing with outside vendors on out-of-house designs.
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A sports franchise merchandise line can be a vast ocean of miscellaneous products and pandering to occasional marketing or sales initiatives. Through my design work, managing contributing designers, and collaborating on designs with vendors, I aimed to maintain a sleek and consistent merchandise line with something for everyone, never leaving an opportunity on the table without compromising quality or the integrity of a brand rooted in art & sport.