The largest segment of the Creative Team I built at United focused on in-house video production. My primary roles included pre-production management, producing, and directing through the editing and post-production phases. Occasionally, I would step behind the camera or work on the editing software, particularly for larger projects that required a specific narrative or heavy animation work, as well as during the early days when our team was smaller. While many of our videos have been highlighted in previous project pages, some notable pieces have not yet been showcased. These include brand collaborations, jersey launches, major player and coaching announcements, and public service announcements developed in partnership with local and state government agencies to support their various initiatives.