17 original works of art tied to each of the 17 home games created by 17 New Mexican artists, available in limited edition runs of 100 collectible prints each. Matchday posters exist all over the footballing world, but rarely are the artists compensated or celebrated the way they deserve. The poster series was a reason to put United's microphone in the hands of each artist, dedicating the valuable marketing real-estate of each home gameday to spotlight local artists in a major way, unveiling each poster on social often paired with an in depth artist interview video and hosting the artist in store for a meet and greet with the fans vying to collect each poster. The featured artists represented the spectrum of backgrounds and styles that define New Mexico's hugely diverse creative landscape. I did contribute a piece myself only after a previously committed artist dropped out 24 hours before the print deadline.