new mexico united

As the fifth employee at New Mexico United, I played a key role in building and launching the state's first professional soccer team, initially serving as Brand Manager from October 2018. Promoted to Creative Director in November 2019, I spent four years leading the development of an award-winning creative team, growing it to eight full-time staff members. At the end of 2023, I transitioned to full-time consulting, while continuing to collaborate with United on a contract basis.

brand guidelines refresh

2024

primary website redesign

2024

ecommerce redesign

2024

foundation website redesign

2024

new mexico true partnership

2021 - 2023

meow wolf partnership

2019 - 2023

general brand design

2018 - 2023

content marketing design

2018 - 2023

jersey design

2018 - 2023

501c3 foundation

2020 - 2023

merchandise design

2018 - 2023

artist poster series

2022

artist series merch

2018 - 2022

murals

2019 - 2021

events

2018 - 2022

somos famila video series

2019 - 2023

brand video content

2018 - 2022

fanbase, photo

2018 - 2022

the beautiful game, photo

2018 - 2022

brand social media

2018 - 2022

ecommerce

2018 - 2023

brand strategy & execution

2018 - 2023

the chile's retro jersey

2021

airwave

Currently contracted as a Freelance Creative Director, I help lead the design and marketing efforts for Airwave, the push-to-talk communication app that functions as a walkie-talkie for teams in the modern world.

website

2024

motion

2024

marketing

2024

app

2024

brand

2024

american estate & trust

Currently contracted as a Freelance Creative Director, I am leading the brand development and roll-out of Atlas by AET, a new investment product from an established powerhouse in the alternative investing market, managing over $10 Billion in assets.

atlas brand

2024

atlas website

2024

atlas marketing

2024

AET product design

2024

AET website

2024

AET brand

2024

past work

As a staff member and contractor I have worked across different industries, serving in roles related to art direction, branding, e-commerce, exhibiting my work as an artist, content creation, event curation, influencer marketing, graphic & motion design, public speaking, social media management, copywriting, photography and videography.

university of new mexico
brand marketing coordinator

2016 - 2018

the lobo life
founder & president

2016 - 2018

somos abq
brand manager

2017 - 2018

interesting + interested
founder

2023 - 2024

fine art new mexico
contributing artist

2019

kitfox, dig & serve
photographer

2018 - 2023

live music (various)
photographer

2015 - present

burque house
contributing artist

2023 - 2024

international business students global
creative director

2015 - 2018

international volunteer hq
photographer

2014 - 2015