With the release of the Taos Turquoise jersey in March 2023, I led the design process for every one of United's jersey. Jersey design is a highly collaborative process, involving designers, manufacturers, and various stakeholders.

The 2019 Adidas jerseys focused on creating a clean, classic look that emphasized the brand and sponsor, leveraging United's strong colorway. As we began to experiment with Meow Wolf and other specialty jerseys, we produced limited-edition runs of original designs with vendors outside the major manufacturers. Through trial and error, we created products that could compete with the big brands. The real breakthrough came in 2021 when PUMA agreed to produce fully custom jerseys featuring original designs on their premier silhouettes. The resulting jerseys for the '22 and '23 seasons (the first three PUMA jerseys pictured below) reflect the proven demand for United jerseys and represent landmark original designs crafted exclusively for New Mexico by one of global football's largest manufacturers.