new mexico united / social
project overview:
My role as Creative Director meant overseeing every aspect of social media strategy and execution, often contributing to the copywriting, posting, as well as the management. Peer Voted the Best in Class Social Media, ‘20 & ’21 in the USL Championship, the United socials consistently saw the highest engagement leaguewide with the fastest growing follower base year over year. Below are samples of my work in managing the platforms and staff, along with contributions in copywriting and content creation.