New Mexico United
Video

The largest segment of the Creative Team I built at United focused on in-house video production. My primary roles included pre-production management, producing, and directing through the editing and post-production phases. Occasionally, I would step behind the camera or work on the editing software, particularly for larger projects that required a specific narrative or heavy animation work, as well as during the early days when our team was smaller.

somos familia video series

As the inaugural season wound down, it was clear we had something worth celebrating. In the avalanche of positivity, we wanted to change the wide lens for a prime, and get into the individual stories of the people the growing family. Through long form video essays following different supporters on their gamedays, we began to tell the deeper stories of La Familia. Each episode was co-directed by myself & Mood production company's Phillip Torres. Each episode was shot by Mood and New Mexico United staff.

General Video

While many of our videos have been highlighted in previous project pages, some notable pieces have not yet been showcased. These include brand collaborations, jersey launches, major player and coaching announcements, and public service announcements developed in partnership with local and state government agencies to support their various initiatives.